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Our Story

How we got started

In my early 20’s I made a personal lifestyle change. I made the decision to become more physically active and more health-conscious, especially so when it came to the foods in my daily diet.​

Throughout these years of working out and eating healthy, I started to become more adventurous in my meal planning. This is when I started to introduce sweet potato into my weekly meals, cooking it in different ways.​

Experimenting one weekend with this vegetable lead me in creating a delicious sweet potato pizza base as a healthier substitute for a ‘cheat’ meal.​

The dream for us here at True Source is to become a staple presence within the frozen pizza industry. We want to introduce a pizza that people can include in their weekly meal plan, and not just be a treat meal at the end of the week. By introducing this nutritious pizza we want to make another forward step in the frozen food revolution.



Craig Grattan

Owner – The Sweet Potato Pizza Company

Craig Grattan, owner of True Source company

Our Superpower:

We’re a Balance of Contradictions! 

Restaurant quality BUT enjoyed at home

Whole foods BUT prepared in a snap

Healthier BUT unexpectedly delicious

We use veggies like you wouldn’t expect

Like adding sweet potato to the base of our pizzas. It’s like having a bonus vegetable…that’s invisible! Yes, we realize we’re playing with our food. But True Source believes in making healthy food fun, elevating a last-minute “guilty meal” to a nutritious, in-home dining experience – guilt-free! None of that usual greasy-pizza heaviness. True Source pizzas are unexpectedly delicious!

Since we can’t resist a challenge, we hand-picked premium nutrient-rich ingredients to transform a frozen pizza into a tasty source of fiber, protein, vitamins and minerals. (See what we did there?)


We are your TRUE SOURCE of simple, honest goodness!

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